California’s Land of Wine & Food Campaign

The California Travel & Tourism Commission (CTTC) has launched an unprecedented food and wine campaign to encourage travelers and our beloved “foodies” to the state. California is already the most popular travel destination in the United States, and it is no wonder with nearly 3,000 wineries (more than any other state). California’s foodie culture is also considered one of its most appealing attributes to travelers. The national campaign includes cable television commercials, display ads, adversarial placement, public relations and online strategies. A special print advertising section will also run in Gourmet, Bon Appetite and Wine Enthusiasts magazines in the spring. The CTTC has also invited Destination Marketing Organizations (DMO) to buy in, including our very own San Luis Obispo County Visitors and Conference Bureau.

If you are not from the area, the Land of Wine and Food website has some noteworthy features including a breakdown of wineries, restaurants, hotels and attractions by region. There is also a drawing for a California culinary vacation that is worth entering, but sorry locals, it is only for the out-of-staters.

Comments

[California Vacations Are The Best!]

Good news! It looks like the contest is open to CA residents, too. Here's the relevant text from the rules:

"Sweepstakes is open to legal residents of the 50 United States and D.C. who are 21 years of age or older at time of entry."

I love this state! I like your blog, too, btw.

Debi