Good News!

A recent TIA survey on culinary tourism shows that the future is bright for our foodie friends and wine enthusiasts. The survey showed that 17% of American leisure travelers participated in some sort of culinary or wine-related travel in the past three years. The survey also showed that the number of people interested in culinary based travel has increased to 60%, which is much higher than the current number of culinary travelers. Why is this great news? With growing interest in the area of culinary travel, the quality and diversity of our nationally and internationally recognized wine regions will grow and prosper. This will in turn bring more opportunities to the table for our fellow wine enthusiasts.

Here is some more great news. According to the study, wine and culinary experiences are a big driver in a traveler’s consideration of destination choice. Types of culinary tourism with the greatest focus include winery tours, tasting local wines and touring popular wine trails. Can you see where I’m going with this? It seems as though Breakaway’s private and custom wine tours in the Santa Ynez, Edna Valley and Paso Robles wine regions are in line with what our fellow wine lovers are looking for. Wine is our passion and we look forward to sharing this with more culinary travels in the future.